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PLATFORM DECISIONS · PRACTICAL GUIDE

Choose a website platform around the work it must do

The right platform is the one that fits your content, customer journey and operations. Start with the requirements your team will live with after launch. A platform name alone does not tell you whether the website will be easy to use or support.

Separate presentation from daily operations

A service website that publishes a stable set of pages has different needs from a store updating stock throughout the day. List the changes your team expects to make and how often. Identify who will make them and whether changes need approval. This helps decide whether a built-in editor, a custom content workflow or a specialist commerce system is appropriate.

Make a list of essential functions

Include enquiry capture, booking, payments, product variations, customer accounts and any private information the site handles. For each function, name the existing system if there is one. A platform can have a feature in principle while still requiring configuration, a paid extension or custom development for your particular process.

Understand a Flor build

A Flor website can use generated pages for public content and server-side services for chat and enquiries, as this site does. It can suit a focused business website where the page structure and follow-up flow matter. The proposal must still explain how your team requests content updates and which specialised functions require an external service.

Understand content and commerce alternatives

A content management system can support regular editorial publishing and different author roles. A hosted ecommerce platform can provide catalogue and order-management tools. These benefits come with their own account, extension and maintenance decisions. We evaluate the particular requirements rather than claim that one platform is universally best.

Ask about ownership and continuity

Clarify domain control, hosting access, content export, source-file handover and any third-party licence. Ask what happens if the supplier changes or a subscription ends. The answers should be documented and understandable without specialist knowledge. Your team should know where its content and customer data live.

Use a small requirements table

For every requirement, record: the business need, who uses it, which system owns the information, whether it is essential for launch and how completion will be tested. A short table exposes hidden assumptions and helps keep the first release focused. Send those requirements with your project brief so the platform recommendation has a clear basis.

Put the thinking into practice.

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